Post a brief. Thousands of creators compete. You pick the winning video ads for your campaigns. Pay only for winners — full usage rights included. Creator portal: anthum.ai.
Everything creator advertising in one place: hundreds of vetted creators, AI-speed production, per-creative performance data, and one-click delivery to Meta. Backed by Netflix co-founder Marc Randolph.
Teams shipping on General Creative have reported outcomes such as 3.7x ROAS, CPA reductions around 41%, CTR lifts around 84%, and LTV lifts around 2.2x on winning creatives. Treat campaign results as case-specific; ask for methodology on a call.
We went from $300K a month on creative down to $50K a month. And now we get more videos, better converting, at a fifth of the price.
We ran one contest and got 150 unique video concepts. Our agency used to give us 4 options after 3 weeks of back-and-forth.
We needed fresh creative for a flash sale with 48 hours notice. General Creative delivered 80+ videos ready to run.
Creator portal for the same contest OS: anthum.ai. Brand portal: generalcreative.ai.
Sourcing, production, selection, rights, payouts and launch live in one flow: you brief the network, hundreds of vetted creators produce competing AI video ads, per-creative data picks winners, and you push them to Meta in one click.
No — you only pay for the creatives you select. Losing submissions cost you nothing, and every winner comes with full usage rights across organic and paid.
Days, not weeks. Creators start submitting almost immediately after your brief goes live — most brands review their first batch within the first week.
UGC-style, founder-style, podcast clips, statics, AI variations and app demos — and the campaign data tells you which format your audience actually responds to.
If you have an in-house media buyer, self-serve gives you full control. If you want strategy included, managed pairs you with a dedicated strategist. Most brands start managed and switch to self-serve once the data shows what wins.
Book your call. We will map the angles worth testing for your brand and launch your first campaign — with one professionally made ad included, free.